Design solves problems. Design tells a story. I became a designer because I am a storyteller and a problem solver. Whether through digital or traditional channels, I am always striving to tell a story in the simplest and easiest way possible. The medium or media matters not, only the story that is being conveyed.

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Maximum minimalism leads to an ideal user experience. - Carlos Gabriel Ruiz

  • Carlos Gabriel Ruiz

    Carlos is an artist based in St. Louis, MO. He has worked as a Creative Director, Art Director, writer, illustrator, designer, developer and producer for a variety of companies including Orca.Digital, Scottrade, Charter Advertising, The Net Impact, DC Comics, Playback:STL, Slackers and Fanball. He is always up for new and different challenges and welcomes the opportunity to collaborate with forward-thinking clients and individuals.

    Follow him on Twitter

  • In Between Panels...

    He is the creator of Pretentious Record Store Guy and Parade of Freaks. He was a finalist on DC Comics’ Zuda website with his submission Development Hell. Shorts + Losses and the superhero comic, The Ideal, are his latest works. Currently he is working on the autobiographical comic Comic-Con-A-Sewer and the mini-series The Baron Age, with collaborators Jim Mosley and Bryan Ward.

    Buy his books on Amazon

  • Misc. Background Information

    Carlos graduated from the University of Missouri with a B.F.A. in painting and drawing in 2002. He moved to St. Louis in the summer of 2003 and has been there ever since. He lives with his wife, son and their grumpy old dog in an 85 year old house on the outskirts of town. He cheers for the Cardinals and doesn't feel too bad about it, especially if you like the Cubs.

    Read his blog here

Work Experience & Skill Set

Responsive Design

Resposive design with HTML5, CSS3, jQuery and SASS for use on all devices. Can use prebuilt frameworks like Bootstrap or code my own CSS and media queries.


Extensive print design knowledge with over 13 years of traditional print and book design esperience.


10+ years of designing and developing websites, email campaigns, display banners, and flash animations.


Produced, wrote, directed and animated numerous videos and television commercials; collaborated with photographers on photoshoots and production.

Digital Plus

10+ years working in digital with a strong background in SEO development, multi-variate testing campaigns, email and Paid Search.

CMS Integration

Content management integration with experience in AdobeCQ/AdobeEM, WordPress, Joomla and DotNetNuke.

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Creating Memorable Experiences on the Web

Q. What is a web page?
A. A single, usually hypertext document on the World Wide Web that can incorporate text, graphics, sounds, etc.

What does that even mean?
I would say that translates to a singular page that disseminates content in a fairly straight forward and easy-to-digest format.
Who wants that?

Q. What is a web experience?
A. An fully interactive and cohesive, digital engagement that happens on the web with a brand or product.

An experience is memorable.
It’s a fantastic voyage and the scrollbar (or your finger on mobile) is your guide.

Collaboration is the key.

Like BASF, I make stuff better. But I can only go as far as my collaborators go, which is why I always seek new opportunities and challenges both personally and professionally. I like to surround myself with smart people and see what happens.

Fail fast and fail cheap, then regroup and go at it again. And again. And again.

Are You Interested in Collaborating?

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